Abstract
Purpose - This research aimed to propose the knowledge management (KM) model of Thai OTOP community business by: 1) investigating the KM practices of the selected Five Star OTOP businesses of Thailand, and 2) identifying the KM factors that affected the successes of their businesses. Design/methodology/approach - The qualitative research method was used. The research units were the three group of Thai OTOP Champions with a score of 5 stars who have become successful in community income building with national renown and ethnic representations. The research had three phases: Phase 1 - The study of KM practices of top OTOP businesses and factors affecting their businesses’ successes. Data were collected by in-depth interviews, focus groups, and participatory observations. Informants were the OTOP’s business administrators, operating staff, and members. Phase 2- Data analysis and synthesis by using content analysis technique. Phase 3 – Development of a KM model for top OTOP business based on Phase 1 results and KM theories. The model was confirmed via a seminar technique and connoisseurship. Findings - The findings led to proposal of a KM model for top successful OTOP businesses, which the following components: (1) KM Processes propelling the process of OTOP business management, and (2) KM Success Factors including leadership, organizational cultures, man, and knowledge/intellect.Originality/value - This research has developed a KM model for community business which based on the practices of the national successful businesses. Therefore it can be applied for any OTOP’s business management in Thailand.
Purpose - This research aimed to propose the knowledge management (KM) model of Thai OTOP community business by: 1) investigating the KM practices of the selected Five Star OTOP businesses of Thailand, and 2) identifying the KM factors that affected the successes of their businesses. Design/methodology/approach - The qualitative research method was used. The research units were the three group of Thai OTOP Champions with a score of 5 stars who have become successful in community income building with national renown and ethnic representations. The research had three phases: Phase 1 - The study of KM practices of top OTOP businesses and factors affecting their businesses’ successes. Data were collected by in-depth interviews, focus groups, and participatory observations. Informants were the OTOP’s business administrators, operating staff, and members. Phase 2- Data analysis and synthesis by using content analysis technique. Phase 3 – Development of a KM model for top OTOP business based on Phase 1 results and KM theories. The model was confirmed via a seminar technique and connoisseurship. Findings - The findings led to proposal of a KM model for top successful OTOP businesses, which the following components: (1) KM Processes propelling the process of OTOP business management, and (2) KM Success Factors including leadership, organizational cultures, man, and knowledge/intellect.Originality/value - This research has developed a KM model for community business which based on the practices of the national successful businesses. Therefore it can be applied for any OTOP’s business management in Thailand.